Beautiful Skin in your 30's

Cleanser: In the morning, use a cleanser with alpha hydroxy acids (AHAs) to encourage exfoliation. In the evening, wash with a creamy cleanser.

Moisturizer: In addition to SPF 20 with UVA/UVB protection, your moisturizer should contain antioxidants, like green or white tea, pomegranate, or vitamin C, which will protect your skin from damaging free radicals.

Use an eye cream daily.
For dark circles, use one with licorice or kojic acid
For brightening, try vitamin C or soy
For puffiness, look for one containing caffeine

Night time treatment: Choose a night cream or serum with Retinol.

Instant eye brightener

The fastest solution for dark circles is to apply concealer. Choose a gold-based color that matches your skin shade exactly (the gold will counter-act the blue of the under eye circles).

The most common mistake made when applying concealer is choosing a color that's too light. Another common problem is putting the concealer only under the eye. You should apply it all around the eye area, and be sure to blend well. Set the concealer with a light dusting of translucent face powder. To avoid drawing unwanted attention to your under eye area, do not apply eyeliner or mascara to your lower lashes.

Apply a white shimmer pencil to the inner corner of the eye, as that is often the darkest part.