Beautiful Skin in your 30's

Cleanser: In the morning, use a cleanser with alpha hydroxy acids (AHAs) to encourage exfoliation. In the evening, wash with a creamy cleanser.

Moisturizer: In addition to SPF 20 with UVA/UVB protection, your moisturizer should contain antioxidants, like green or white tea, pomegranate, or vitamin C, which will protect your skin from damaging free radicals.

Use an eye cream daily.
For dark circles, use one with licorice or kojic acid
For brightening, try vitamin C or soy
For puffiness, look for one containing caffeine

Night time treatment: Choose a night cream or serum with Retinol.